Hello, I’m James Yuille, and I’d like to welcome you to “Coffee with mediaglue” This is the first of what I intend to be weekly posts with observations, hints and tips about business, marketing and websites.

And what better way to start than with a story about coffee, or, more precisely, about The Coffee Club.

Any Brisbanite will tell you about The Coffee Club; a hugely successful franchised coffee shop / café chain with stores everywhere. The coffee is good, the venues are generally very conveniently located, and their advertising catch phrase, “Meet you at The Coffee Club” is brilliant. It’s almost as Queensland as “Make it a Fourex, Mate!”

I digress…

Last Thursday I went to a morning tea networking event put on by the Brisbane Inner West Chamber of Commerce. It was held at The Coffee Club on Given Terrace, Paddington. Although I live in the inner Western Suburbs, Paddington isn’t on my regular schedule, so this venue was new to me.

On arrival, I paid a fee of $5 which bought me a cup of coffee. After meeting and mingling, we sat down for the usual Infomercial session and then were served with a delightful array of juice,  pancakes, scones and savouries. All for just $5.

Surely $5 didn’t cover what we were served? Most likely not, but let’s look at this a little more closely…

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