Archive for April, 2009

Psst… wanna learn about SEO and AdWords from people who really know?

Tuesday, April 28th, 2009

This is a genuine once-only offer so please read it very carefully!

You know that having your website found on the search engines is a major contributor to your online success, right?

And you know that every single one of your competitors wants their site to be on the first page of the search results page, too, right?

So which one of you is actually going to be there?? Who will your prospects find??

Well, unless you’re outbidding them with your AdWords campaign, the chances are that if they’re paying more attention to Search Engine Optimisation than you are, it will be THEM.

And that could be worth thousands of dollars in increased business to them. Business that could be coming to you – if only the customers had found your website first (and if your website does a better job of converting them…)

You’ve probably heard that SEO is expensive, that AdWords can be cheaper and quicker to get a result – and in many cases, you may be right BUT it’s like only having a single-barrelled shogun when your adversary’s shotgun is double-barrelled.

So we have an offer for you; one that if you’re really into doing it yourself, you should accept in an instant and it’s an offer you’re highly unlikely to EVER be offered again. Here’s why…

Your SEO Expert is John Hacking who for years has been successfully helping businesses gain great search engine rankings with his SEO process. John only does SEO workshops for Corporates and his fee is commensurate with his ability – which is significant – so you might get an idea of what that fee may be…

In terms of John’s street-cred, if you go to Google and do a search on seo training, his Company, Search Tempo is in the top 3.

If you they search on brisbane web design or brisbane web designer, johnhacking.com is also in the top 3.

Your AdWords expert is me, James Yuille. I’ve been running AdWords campaigns for years and have successfully generated tens millions of dollars of business using AdWords. I don’t do AdWords workshops and only do AdWords campaigns for clients on a fee-based service.

If you have a product-based business, or if your service-based business has any form of uniqueness, chances are that we can generate business for you very quickly using AdWords… How quickly? We’ve managed same day results for some clients!

So you can already see that this is not just a chance to learn SEO from John Hacking, it’s a chance to learn about using AdWords as well.

What this means is that YOU will be on top of the game; fully prepared with your double-barrelled shotgun to make a serious move on your competitors.

I am not going to provide a detailed list of what you’re going to learn so, if you’re someone who needs that kind of detail, please go ahead and read it BUT if you know a really good offer when you see it, and if you already recognise that neither John nor I run public workshops on these subjects, you’ll recognise that this a truly unique opportunity and you’ll book now.

And now for the minor details: The event is limited to 8 participants only. Seats are $695 each inc. GST and catering. It’s at the Mediaglue office, 2a, 925 Beaudesert Road, Archerfield on Tuesday May 19, 2009. You will need to be here at 8:15am for an 8:30 start and you will be here until 6:30pm. Yes, it’s a long day so get a good night’s sleep on May 18.

Payment conditions are that fees are payable in full be Wednesday May 14. There will be no refunds and no rain-checks. If you can’t make it on the day, sorry but you miss out. We will not be releasing notes to other than the participants.

Full details of agenda and your pre-course homework will be provided on receipt of your payment. You will need to allocate at least two hours to your pre-course homework prior to attending. If you don’t, you will be behind the 8-ball all day and that would be a real shame.

A final note: John and I aren’t interested in teaching people who are time wasters. Neither do we want our information broadcast to the wind so, for that reason; we will not permit you to record the event. We will also insist on your signature to a full confidentiality agreement as part of your booking conditions.

Your payment of $695 can be by cheque, by direct deposit, or by VISA or MasterCard and can only be made by registering here and we’ll send you a Tax Invoice for immediate payment.

That’s it. There’s nothing else. No bonuses, no specials. No upsell (although if you wish to engage either John or myself to work with you after the program, that’s your choice).

Sincerely,

James Yuille, Mediaglue Pty Ltd, and John Hacking, Search Tempo Pty Ltd

How loyal are your customers?

Friday, April 17th, 2009

Two-thirds (65%) of retailers currently lack fully automated loyalty tools at the point-of-sale, and both card and non-card loyalty programmes need to be simplified for retail employees, according to a survey of 165 retailers by Aberdeen Group*.

This inadequacy at the point of sale suggests that there is a significant gap between customer service processes and technologies at the focal point of retail customer service. Considering that the store still accounts for the greatest share of sales for the average multi-channel retailer, this gap undermines the retailer’s ability to build long-term, profitable customer relationships.

The report, entitled ‘Cutting edge customer loyalty: Retail best practices’, also found that 50% of the best-in-class retailers identified already use fully automated loyalty processes at the point of sale, which are responsible for improved performance metrics such as a 16% year-on-year increase in customer retention. (more…)